VaartALap’ with Mr. ShaileshNaik

Mr. Naik, an alumnus of the 1997-99 batch visited SPJIMR’s Mumbai campus on 19th November 2011 to address participants across programmes. Currently serving as the GM and Business Head of ITC’s e-Choupalbusiness, he leveraged his experience to apprise students of the opportunities and challenges in the Agribusiness industry. Participants also benefited from his inputs on how to select a career path when one steps out of the school.

He introduced participants to a brilliant concept of ‘ecosystem marketing’ vis-à-vis ‘brand marketing’ wherein the emphasis is on making every player in the ecosystem win as against winning at the cost of other players. He also touched upon nuances of agri commodities supply chains and distribution channels, rural marketing of FMCG and durables, and expansion of financial services in villages and Tier-3 cities.

Mr. Naik also took out time to interact with Professors and share his insights on emerging trends and industry dynamics in the rural marketing and distribution sector.

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